June 13th, 2009
One thing that you will quickly find when you are writing a blog is that placing advertising in the hopes of makeing money can be a finicky thing. In one respect you hope that it will make you a small fortune. While at the other end you are secretly hoping that it may just make, just enough to cover expenses.
The biggest issue lands in the space that almost always neither actually happens. You may get the odd click once or twice a month. But otherwise it is in reality not so crash hot way of making money. However in saying this there are two things that i think you need to do to make the most possible from advertising.
1 – The first thing you need to do with advertising is to track every ad space separately. If you are not tracking each individual spot on the page, then how do you know where people are actually clicking. For all you know you could be putting a lot of effort into placing just the right ads in the top left corner, when the clicks you are getting mostly come from the top right. Tracking each spot will tell you this.
2 – There is no guaranteed perfect ad setup, so take a little time to take a educated guess at where to start, and keep on testing. Try one setup for a few days or weeks, and then try something else out. Depending on your traffic, changes should happen quite quickly. So it should only take a few hours to start seeing results, if you have enough traffic to show results of course.
If you test and track and change as needed, then you do increase your chance of getting more income from your advertising however still nothing is gaurenteed so don’t rely your entire future on building an income from web based advertising.
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